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Stanley 1913, the global brand leader in hydration and food and beverage innovation, today announced a strategic partnership with TOGETHXR—the fastest-growing and most engaging women’s sports media company, co-founded by Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird alongside sports media veteran Jessica Robertson. This collaboration with TOGETHXR marks a dedicated move by the Stanley 1913 brand to invest authentically in women’s sports through exclusive product storytelling, athlete and artist collaborations, and community infrastructure.
Building on Stanley 1913’s recent momentum with stars like Caitlin Clark and Nelly Korda, this partnership reinforces the brand’s commitment to the changemakers, athletes, and fans advancing the women’s game.
Exclusive ‘Everyone Watches Women’s Sports™’ Quenchers®
To launch the partnership as women’s college basketball takes center stage, the brands are debuting the Stanley 1913 x TOGETHXR “Everyone Watches Women’s Sports™” Collection. Featuring original art by Kelly Anna, and TOGETHXR’s iconic slogan, the limited-edition Quenchers® (available in 40 oz and 20 oz) serve as a symbol of the movement.
Changing the Game Grant Program
More than a product drop, the collection is a direct investment in the fan experience. A portion of the proceeds will fund the inaugural Changing the Game grant program designed to support founders of "third spaces"—sports bars, restaurants, and cafes—where food, beverage, and women’s sports fandom intersect.
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The Award: Five grants of $20,000 each will be awarded this fall to help entrepreneurs open or scale dedicated food and beverage spaces to watch women’s sports.
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The Vision: The Changing the Game grant program is designed to empower entrepreneurs reimagining the "third place" to watch women’s sports. Moving beyond the traditional sports bar model, the program supports the creation of elevated environments centered on food and beverage, community, and wellness. The initiative serves as a foundational investment in permanent, inclusive hubs that reflect the modern lifestyle of women’s sports fans.
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How to Apply: Applications open March 31, 2026, at https://www.honeycombcredit.com/changingthegamegrant.
“At Stanley 1913, we believe how we show up for our community is just as important as the products we create,” said Kate Ridley, Chief Brand Officer, the Stanley 1913 brand.
“This partnership is a natural step in our mission to invest in female athletes and the wellness and gameday rituals of their fans. Whether they are looking to hydrate, libate, or caffeinate, we are delivering high-performance products and building the elevated, inclusive 'third spaces' where the community can gather to celebrate the unstoppable rise of women’s sports.”
Celebrating Gamechangers at ‘Stanley 1913 Hydration Station’ at TOGETHXR House: Phoenix
The partnership kicks off on the ground in Phoenix from April 3–5 during the women’s college basketball championship weekend. Stanley 1913 will host the Changing the Game Hydration Station at the TOGETHXR House, creating a premier hub for the fan community to reset and recharge.
Attendees are invited to:
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Fuel & Customize: Purchase and personalize a signature “Everyone Watches Women’s Sports™” Stanley Quencher® at the on-site engraving station, and stay refreshed with a curated menu of fruit-infused waters.
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Support the Future: Learn about the Changing the Game grant program, where proceeds from the collection will fund the next generation of women’s sports hubs nationwide.
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Connect with the Community: Experience an elevated fan environment designed to celebrate the athletes and the culture of the women’s game.
“The groundswell of support for women’s sports is undeniable,” said Bailey Williamson, TOGETHXR SVP of Partnerships. “Together with Stanley 1913, we are investing in the businesses and spaces that serve these fans and ensuring this momentum has a permanent home. This partnership reflects a shared commitment to supporting the communities and infrastructure shaping the future of women’s sports.”
The Stanley 1913 x TOGETHXR Everyone Watches Women’s Sports™ collection launches March 31, 2026, exclusively on Stanley1913.com in Tournament Black and Tournament White.
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About PMI WW Brands, LLC.
PMI WW Brands, LLC manufactures, markets, and sells innovative food and beverage containers under the iconic Stanley 1913 brand.
Stanley 1913: Built for Life®.
We have fueled the human experience since the iconic Stanley vacuum bottle revolutionized the way people enjoyed food and beverage. Today, our colorful and innovative Hydration products, including the beloved Quencher®, as well as our Cafe, Bar, Kitchen, and Hard and Soft Cooler offerings, go beyond function, elevating everyday moments with style and empowering active lifestyles. We're a community of creators, builders and inventors who believe in creating sustainable products for a better life and world that minimize our impact on the planet. Learn more at www.stanley1913.com.
About TOGETHXR
TOGETHXR is the fastest growing, most popular, and most engaging women's sports brand. The trailblazing media and commerce company has generated more than $6 million in revenue from its trademarked slogan and product line that boldly state an undeniable truth: "Everyone Watches Women's Sports." Co-founded by sports media veteran Jessica Robertson alongside four of the world's greatest professional athletes: Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird, TOGETHXR focuses on rich storytelling rooted in lifestyle and youth culture. TOGETHXR highlights a diverse and inclusive community of game-changers, culture shapers, thought leaders, and barrier breakers – finding and sharing the stories of women doing the same. As one of the most compelling platforms for women in sports and culture, TOGETHXR's in-house production studio has developed a slate of premium scripted and unscripted content, streaming on platforms such as Amazon Prime and FuboTV among others.
Everyone Watches Women’s Sports™ is a registered trademark of AXM LLC.
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